To get you started in the world of SEO, you should first get a good idea of the basics. A free online resource like: http://moz.com/beginners-guide-to-seo is a great place to start!
Once you are ready to begin adding your meta SEO information to your store, keep the following in mind:
What are Meta Tags?:
Essentially meta tags are words and phrases embedded in your sites html code that allows search engines to recognize your site and bring it up during searches with keywords used in the meta information. There are a few kinds of meta information you can put on your site. You'll need a title, description and keywords.
Title: a few words or one short sentence about your website/product/category. This is what appears along the top of your browser when you visit a website page.
Description: 2-3 sentences to describe your business/product/category. This is what will show up as the descriptive text to your URL when you are found in search engines.
Keywords: 12-25 words and short phrases separated by commas. ie- christmas tutus, highly scented candles, cool dog collars
For your Bizzy Boutique online store, you are able to input meta SEO information for your entire store (store admin/site settings/meta info), and also for each individual category, product, and page.
SEO is a science that takes time to master. It's best to gather your research and carefully choose your terms. Once you see what is working well for you and what isn't, you'll be able to make the necessary changes.
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